Category: Uncategorized
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Call for support for Caldicot to Amsterdam suicide prevention walk
“There are so many men out there who are suffering and confused and in pain, but there’s help available: talk about the things you’re going through.If I can be a beacon of strength, that’s what I’ll do.” Dan Simms Imagine walking a marathon every day for 15 days. Sleeping out under the stars most nights.…
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Please be kind
I know, I know, another mental health piece. And it isn’t even mental health awareness month. But this has to be said: it’s important. Vital, actually. It isn’t possible to say too many times. Please be kind. What you do or say today can change a life. “You cannot do a kindness too soon, for…
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Question: How do you build reputation in the service industry?
Answer: You celebrate and reward good employees. A service organisation is a company which provides services to a customer for a fee: like a painter decorating a room for a client, a pub or restaurant catering for its customers, a life coach delivering an online session, or a marketer using their skills to write content…
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Interview training
Some leaders and spokespeople are very happy dealing with interviews with journalists. Some aren’t. The most important thing is to be prepared. I’ll help to write a briefing document, with all the details you’ll need in the interview – and no more. You can’t read directly from a briefing document in an interview – it…
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Media handling
Media handling is all about building relationships with regional, national, and trade journalists, and making sure that they receive accurate information about a brand or company or organisation, at the right time and in the right way. Sometimes something happens, even to quiet companies who have no intention of being in the news, which attracts…
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Content writing
Content writers and copywriters do different things. And some people call ‘content writing’ ‘copywriting’. And some people think it’s pretty much the same thing. Yeah, its a bit complicated. But the gist is that a content writer creates content for digital channels. That includes website content, articles, blog posts, ebooks, video or podcast scripts, press…
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Communications planning
Why do you need to plan your communications? Why can’t you just write whatever you want, whenever you want? “If you fail to plan, you’re planning to fail.” Benjamin Disraeli That’s your answer, in a nutshell. It’s really important that what you say reflects what you’re planning to do. It all needs to link together.…
Luminous Words 