Content writing

Content writers and copywriters do different things.

And some people call ‘content writing’ ‘copywriting’.

And some people think it’s pretty much the same thing.

Yeah, its a bit complicated.

But the gist is that a content writer creates content for digital channels.

That includes website content, articles, blog posts, ebooks, video or podcast scripts, press releases, product descriptions, social media posts, and marketing copy.

Digital content aims to explain things as clearly as possible to the reader to make them understand and trust the brand, and believe that what they say is true.

The best writers tell stories in a way which brings a brand to life, builds reputation, and brings in customers.

It’s about giving useful information, being helpful, establishing a brand as an expert in its field, and building a relationship with the audience.

Hint: That’s what I do.

Contact me to find out more.