Personal branding

What is personal branding?

If you have a vision, you need to develop an identity.

It doesn’t matter how great your idea is, if no-one sees it.

Every great journey begins with a story.

I can help you develop yours, and make the whole process of ‘getting known’ easier and more productive.

I’ll help you to feel more confident, create recognisable marketing with your own professional brand photography, and ultimately help you achieve your goals, reach more customers, make more money – and have more time to do the things you love.

Here’s what I’ll do for you

• Help you establish your industry expertise.
• Help build your brand reputation.
• Brand photography: I’ll spend time understanding your brand, shoot a set of images in one or more locations, and edit and deliver a set of high resolution, high quality brand images for you to use in all your marketing and promotion.
• Position you as a leader in your niche.
• Help you develop your messaging.
• Write press releases and create content for you.
• Issue press releases to media: I’ll use my professional media skills and existing relationships with journalists and news outlets to pitch and publish press releases and other PR content.
• Media training ahead of broadcast interviews: I’ll coach and support you to make sure you feel confident before broadcast and print interviews.
• Social media planning: I’ll help you develop plans and content for you to engage with your community online.
• Writing industry award entries and nominations: I’ll look for opportunities for you to enter industry awards, and write and submit award nominations on your behalf.
• Stakeholder partnerships: I’ll look for and initiate relationships with influencers and stakeholders who it could be beneficial for you to work with, interview them and write case studies.
• Measurement and evaluation: I’ll measure and evaluate the success of your campaign.

Whether you’re starting a new venture, or ready to expand, my skills and services will help propel you towards your goals.

My top 5 principles

• Strategic planning – Think about your goal, know exactly what your objectives are, and follow a firm plan to achieve them.
• Authenticity – I’ll help you develop your authentic voice and build trust through transparency and community.
• Engagement – Nurturing your community is vital, but it takes time. I’ll get that started for you.
• Stay on top of your industry – Trends evolve. I’ll help you to be a trendsetter in your niche.
• Quality content – High quality words and images, carefully timed and targeted, are much more effective than multiple poor quality posts.