Answer: You celebrate and reward good employees. A service organisation is a company which provides services to a customer for a fee: like a painter decorating a room for a client, a pub or restaurant catering for its customers, a life coach delivering an online session, or a marketer using their skills to write content…

Some leaders and spokespeople are very happy dealing with interviews with journalists. Some aren’t. The most important thing is to be prepared. I’ll help to write a briefing document, with all the details you’ll need in the interview – and no more. You can’t read directly from a briefing document in an interview – it…

Media handling is all about building relationships with regional, national, and trade journalists, and making sure that they receive accurate information about a brand or company or organisation, at the right time and in the right way. Sometimes something happens, even to quiet companies who have no intention of being in the news, which attracts…

Content writers and copywriters do different things. And some people call ‘content writing’ ‘copywriting’. And some people think it’s pretty much the same thing. Yeah, its a bit complicated. But the gist is that a content writer creates content for digital channels. That includes website content, articles, blog posts, ebooks, video or podcast scripts, press…

Why do you need to plan your communications? Why can’t you just write whatever you want, whenever you want? “If you fail to plan, you’re planning to fail.” Benjamin Disraeli That’s your answer, in a nutshell. It’s really important that what you say reflects what you’re planning to do. It all needs to link together.…