Category: Media briefing

Dan Simms completes the long walk from Caldicot to Amsterdam for men’s mental health

Mar 11, 2024

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by

Leonie Roberts

in Blog, Media briefing

“You have made a difference, that’s for sure.” On Saturday 9 March, 15 days, 421 donations, £6245, 442km and 633,771 steps after he set off from Caldicot Castle in Monmouthshire with a motorcycle escort, 24 year old Dan Simms arrived at the ‘I AmSterdam’ sign at Amsterdam’s Schiphol airport – the finish point of his…
Interview briefings – why should our leaders trust your advice?

Nov 17, 2023

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by

Leonie Roberts

in Broadcast interview, Interview briefing, Journalists, Key message document, Media briefing, Media handling, Proactive media handling, Welsh Blood Service, Welsh Government

That’s a good question, which I’m happy to answer. I’ve had lots of experience taking interview bids from journalists, deciding on the best spokesperson, preparing a media briefing, and then advising the spokesperson. Here are the steps I take: Here are some images from interviews I’ve briefed and supported over the years. I supported Welsh…