Luminous Words

Application – Multimedia Reporter

I’m a versatile, self-motivated and tenacious multimedia writer, photographer and videographer, intent on telling the stories that need to be told.

Experience and qualifications

  • 10+ years of varied experience writing well-researched investigative and human interest pieces under my own byline or for clients
  • 10+ years driving the media stories that influenced communities for UK and Welsh Government departments, charities and SMEs
  • 2 years as lead press officer for Welsh Government Ministers for Brexit and Social Justice
  • 10+ years producing social media content that informs and empowers communities and individuals
  • Graduate in Law (LLB Hons) and English (BA Hons)
  • Distinction in Socially Mobile Certificate in Leadership Communication
  • Studied Diploma in Sub-editing and Design (London School of Journalism)
  • Studied Diploma in Freelance and feature writing (London School of Journalism)
  • Skilled in CRM and CMS tools and technologies including PR Gloo, Vuelio, Hootsuite, Meltwater, Kantar, TV Eyes, Orlo, Mailchimp, Trello, Vyond, Veed, Canva, Kinemaster, iMovie, InShot, WordPress, and all Microsoft Office programmes.
  • Member of CIPR and PRCA
  • Full, clean, driving licence
  • British passport holder

Why me?

Telling the stories that need to be told.

In January, I saw a social media post from a young man in my community who was planning to walk to Amsterdam to raise awareness and funds for men’s mental health and suicide prevention. I recognised a valuable story, and offered to support him with publicity.

I met with and interviewed him, and organised photo shoots in Caldicot and Chepstow.

I wrote, produced and posted multimedia content to share his story with the community and encourage individuals to donate to his cause.

I used existing and new relationships to gain substantial coverage of his story.

I organised a motorcycle send-off from Caldicot Castle, which your Senior Reporter Mark Elson kindly covered.

Results-driven: measurement and evaluation

I wrote 7 releases and shared or placed over 35 individual pieces of content by the time he completed his walk, gaining coverage on BBC News, ITV Wales, Wales Online, Western Mail, Capital FM, BBC Radio Oxford, and regional media across England and Wales, and on Facebook, Instagram, LinkedIn and X.

Over £6500 was raised, from more than 420 donations.

I know, from evaluation of links, that more than 320 clicks on the relevant crowd funding page were accessed from content I posted.

Image showing a number of screen grabs of media stories
Screen grab of a BBC News article
Screen grab of an ITV news article
Image of a man dressed in blue carrying a rucksack with blue straps walking on the pavement of a street with a 30mph road sign behind him
Screen grab of an image of a man walking by the side of a road, with a quote of thanks for raising awareness and 'hopefully saving men's lives.'
Image showing a cavalcade of motorcycles and quad bikes following a man walking with a blue rucksack on his back and his hand raised videoing the people behind him
A smiling man surrounded by members of his family in front of Caldicot Castle
A man wearing a black hoodie with a beard and a serious expression standing beside a tree looking into the distance
A man with a beard wearing a black hoodie standing in front of Caldicot Castle with his hands in his pockets
A man wearing a blue zip coat and carrying a blue rucksack with a serious expression walking along the side of a road with a traffic light behind him showing red and amber lights.

Creative social media content

Long walk to Amsterdam: Here is the link to a video I edited and posted, using audio from a BBC Radio interview which I set up for Dan Simms, and images I photographed: Leonie Roberts (@leonieroberts_photography) • Instagram photos and videos

The tale of two ponies: In September last year, I interviewed a volunteer from an equine rescue organisation based in Malta, and photographed two rescue ponies as they arrived in Magor. Here is the reel I posted, which gained over 180k views, and 19.4k likes: Leonie Roberts (@leonieroberts_photography) • Instagram photos and videos, and here is the article I wrote, with my own photos: Honey and Caramel – rescue from Malta to Magor – Leonie Roberts Photography

Media coverage, interviews and imagery

Below are a number of examples of previous media coverage and publicity I’ve handled for Welsh Government Ministers, influencers and other clients.

A TV studio with two men seated, purple lighting and camera equipment in the foreground
Three men standing near a large window, one with a microphone interviewing a man wearing a suit, and a third man wearing shorts operating a TV camera on a large tripod
A female TV camera operator standing in the foreground, interviewing a man wearing a suit in the open air under leafless trees with blue sky behind
Screenshot of a page of a newspaper with writing and a photo of a policeman in a high vis jacket with his back to the camera.
Western Mail article
Screen shot of a page from the Western Mail newspaper showing a headline and an image with a yellow sign which says 'Stand up against racism'
Screen shot of a page from the Western Mail newspaper with an image made up of tiny pictures of multiple people, and a headline which says 'BAME people are sick and tired of being sick, tired and dying'
Image of a smiling man wearing a red t-shirt and tan bucket hat next to a sign which says 'Caldicot Community Garden'
Image of rugby pundit Jonathan Davies wearing a red t-shirt and reclining on a blood donation couch, wearing a mask and with his thumb raised as he donates blood
Screen shot of a page from the Western Mail showing a tightly worded article and an image of the Welsh Government Minister for Social Justice, Jane Hutt, with a headline saying 'Disabled have right to prosper and achieve their full potential'.
An elderly lady with glasses wearing a blue sweater and holding a walking stick, walking with a lady with blonde hair wearing a bright yellow t-shirt along a country lane on a sunny day.
A group of people, some wearing leather motorcycle gear and one wearing a bright pink t-shirt, standing beside a window with 'Gympanzees branding' with a large three-wheeled motorcycle in front of them.
A group of five people, one wearing motorcycle clothing and kneeling, three standing behind, and one cuddling a boy sitting in a wheelchair.
A man in a leather waistcoat driving a three-wheeled motorcycle with two laughing young boys sitting on the back.
A screen shot of a page from the Western Mail newspaper showing an article entitled 'Building roadmap to a Wales without racism' with an image showing a vintage black and white street scene.

Why this role?

I’m looking for an interesting local role where I can use my storytelling and content production skills, my nose for a story, and my empathetic people skills to cover local news stories which inform, entertain and engage the local community.

Please contact me for further information.