Public relations services

Press release and photography package

It isn’t easy to get media coverage.

There might be lots of reasons you need to get your message out into the press.

Governments and public sector organisations need to promote policy decisions, or encourage a change in behaviour from voters. To do that, they might share stories in the media that show the policy decisions in action and working well.

Businesses use stories in the press to sell goods and services, or to publicise their socially responsible activities in order to raise brand awareness and build reputation.

Non-profit organisations use press releases to raise funds, and encourage empathy from their supporters.

So, you know you need to share your news widely, but you aren’t sure how to get your story into the papers.

Good media publicity would definitely bring in more interest from the people you really want to get hold of.

It will also boost your reputation.

But you don’t know any journalists.

You don’t know how to write a good press release to raise attention and get media attention.

You need professional photos to show what you’re offering – something which publicises you, your business and your brand, and which will give your campaign consistency.

I sold in this ITV broadcast news piece and provided the photos and video to accompany it.

I spent some time on two photo shoots, to provide a consistent brand image. Dan Simms is a strength coach who recently undertook a 400km fundraising walk from Wales to Amsterdam to raise awareness about men’s mental health and suicide prevention.

How can you get the publicity you need?

Even if you could write your own press release, who would you send it to?

How do you know which journalists might be interested, and might publish your news?

How do you know that a freelance writer has the skills and experience to write and distribute a release in your niche?

No problem.

Those are exactly the services I have been providing in-house and freelance for nearly 25 years.

I can help.

Here’s what I’ll do for you:

• I’ll listen to you, understand what you need, and use my professional skills to research and write your press release.
• I’ll shoot a set of professional brand and editorial images with my Canon DSLR camera and long lenses to accompany your announcement – the important people, places, and/ or products.
• I’ll use my professional judgement and ready-made relationships with national and regional journalists to develop a media list of the most appropriate journalists to distribute your press release to.
• I’ll research, write, provide photography services, distribute and measure the success of each individual press release.
• Depending on the number of revisions required, I aim to complete work and issue your press release to targeted media outlets, with consistent, high quality, high resolution images, within 3-5 days.

What you can expect from me?

Here’s a sample time-scale.

Day 1: Interview spokesperson and case study. Photo shoot. Up to 1 hour travel included.

Day 2 and 3: Background research, write press release. Edit images. Liaise with spokesperson to co-ordinate revisions. Create tailored media list of journalists and outlets to target.

Day 4: Horizon scan breaking news and today’s releases – ensure there are no clashes. Scan for reputational risks. Distribute press release.

Day 4 onwards: Send full package of images and written content to designated email address. Measure and evaluate media coverage.

Invoice supplied.

Balance of invoice to be paid within 14 days of completion of services.

What do you get to keep?

Yours to keep:

⁃ Professionally written press release or opinion editorial (which can be used as template for future releases)

⁃ Professional brand imagery – minimum of 20 high resolution large JPG image files – these can be used to enhance your fully-branded future marketing and advertising campaigns

⁃ PDF copy, web link or physical print copy of your article (if I am able to secure publication)

Why me?

“Leonie always takes the time to understand the issue and work out how best to tackle it, working collaboratively and quickly.

“Very happy to recommend.”

Richard Heys, Deputy Director and Deputy Chief Economist, Office for National Statistics

– I have nearly 25 years experience working in media and communications.

– I have worked in-house and freelance publicising launches, policies, stories and events for UK and Welsh Government, a police force, charities, and private sector businesses including SPAR supermarkets.

– I have existing trusted working relationships with journalists working in national, regional, and trade media in multiple subject areas.

– I will use my existing skills and professional experience to give you the best possible chance to gain positive media coverage for your brand or campaign.

– I won’t guarantee you media coverage – earned coverage is exactly that, earned – but my professional skills and experience will give you the best possible chance of obtaining earned media coverage which will publicise your story and boost your reputation.

Important

Note: With unpaid/ earned media, there is NO guarantee that newspapers will cover a news item.

If you want guaranteed coverage, this requires a PAID ADVERTORIAL agreement with the selected media outlet – this will be at ADDITIONAL COST depending on the service booked with the media outlet.

However, I am a media professional with 24 years experience writing, pitching and placing news stories, and ready-made professional relationships with a wide range of journalists and media outlets.

Working with me maximises the chances that your story will be covered by at least one news outlet, and often many more.

How it works

Here’s what I need from you:

1. Agree contract terms and schedule a start date.

2. Sign contract.

3. Pay deposit (75%) no later than 48 hours before booked date.

4. Deliver briefing documents/ communications strategy/ brand statements/ campaign plan/ house style guide 48 hours before booked date.

5. Provide names of spokespeople/ case studies 48 hours before booked date.

6. Provide meeting links for 1 hour interview with spokesperson and case study, to take place on day 1. Meeting links to be supplied no later than 24 hours before booked date.

7. Set aside 1 hour (depending on how many people/ locations/ products are to be photographed) and appropriate location for photo shoot, to take place on day 1.

8. Provide email address to receive high resolution images by WeTransfer link on day 3.

9. Receive brand images (JPG) and professionally written press release or thought leadership article (Word doc) on day 3.