Interview training

Some leaders and spokespeople are very happy dealing with interviews with journalists.

Some aren’t.

The most important thing is to be prepared.

I’ll help to write a briefing document, with all the details you’ll need in the interview – and no more.

You can’t read directly from a briefing document in an interview – it doesn’t come across very well. So instead, you need to know enough, and to have access to some extra figures in case you need them.

I’ve worked with Welsh Government Ministers, senior police officers, CEOs, doctors and other senior leaders to coach, advise and prepare them before important broadcast or print interviews.

I’ve trained spokespeople ahead of live and pre-recorded broadcast interviews.

Do you have an important interview coming up?

I’ll help you write a briefing document, and train your senior leaders and spokespeople to make sure they’re fully prepared, and that they will come across well.

Need some information or advice?